There are many different considerations to take into account when deciding on packaging for new and existing products:
- Environmental Concerns and Sustainability
- Compatibility with the formula inside
- Ease of use, taking into account product purpose and texture
- Labelling requirements for different retailers and countries
- Shelf space in retailers
And many more, besides those.
With Allertons packaging, I am trying to achieve a premium look and feel (worthy of the premium contents, which is the part clients are paying for), while not flinching on commitments to any of the above. The contents of the bottle are the star of the show, however the packaging can make that product a joy to use and a joy to own.
And who doesn't want a bit more joy in their lives?