Picture - 29/05/2019, me at the Allertons 5th Anniversary Event, with the first person to buy Allertons Skincare.
I'm not the most accomplished or educated business person. Everything I 'know' I have taught myself out of necessity. Wether it was, when I first started, I couldn't afford to outsource anything, right up until now, when it is navigating a business through turbulent times. I have made many mistakes, but learning from them is what counts in the end.
"An Optimist sees the opportunity in every difficulty." - Winston Churchill
First and foremost, your responsibility as a business owner is to provide a safe, stable and rewarding working environment for your employees. Yes, you may work 80-100+ hours per week, but that's your job, and that's the life you chose as a business owner - your employees, day in and day out, are driving your business forward.
If you keep the wellbeing, development and job security of your employees at the forefront of every decision you make, you will be serving, stabalising and developing your business, which in turn means happy customers. Successful employee management equals a successful business.
Since the outbreak of Coronavirus, UK businesses have understandably come under strain. Sales have disappeared, bills need to be paid, and employees are stressed. Cash Flow difficulties can quickly appear, and put jobs at risk. But if your business was in trouble straight away, were you creating a stable enough business worthy of your employees loyalty and support?
When navigating difficult times, try and remember why you started your business in the first place. The excitement you had, the desire to succeed, the feeling of employing people hoping to improve their lives - bare all of this in mind with every choice you make, because now more than ever, peoples lives and livelihoods are depending on it.
When times are good, prepare for when times are bad. You owe it to the people who make your business what it is.