Nicholas Nicola, Director

I have always had a passion for retail, even from an extremely young age, and I developed my passion for beauty struggling terribly with my skin from around the age of 12.

I began working in the Beauty Industry at 18, starting as a Part Time Fragrance Consultant at the now defunct Allders Department Store (formerly Lewis') in Leeds City Centre, while I studied at Leeds Metropolitan (now Beckett) University. During this time, I also worked for Clinique, House of Fraser and Christian Dior.

As soon as I graduated from University I became the Account Manager for Estee Lauder in Debenhams Leeds City Centre. From there, I was approached to be the Account Manager for Creme De La Mer in Harvey Nichols Leeds covering for someone on long term absence. Once my contract expired, I began doing work for agencies, taking work when and where I could.

During my time working for agencies, I felt many things could be improved. Temps such as myself were never paid on time and treated poorly, clients were sent temps with incorrect experience, and there was an effective duopoly of agencies supplying temps to the beauty industry. I decided that I would change all of this, and began to tell people of my intention to create the very best beauty agency. Everyone shot me down, saying there was no beating the duopoly, and that I should concentrate on working in-store.

In 2005 I founded Pure Placements with a clear remit - to supply the most passionate temps to clients, while treating all parties with respect, and providing an unbeatable level of service. In the early days I was the sole temp, and I was working 2 other jobs simultaneously to make ends meet. Our reputation grew and grew, until I sold Pure Placements at the beginning of 2014, when it was one of the largest and most successful agencies dealing in temporary beauty recruitment.

On May 28th 2014 Allertons opened in Leeds City Centre (The Light), in my eyes bringing my passion for beauty and retail full circle. Allertons is a unique concept, providing everything beauty in one place (#EverythingBeauty For Her, Him and Home). Allertons provides Hairdressing, Facials, Massage, Nails, Brows, Lashes, Waxing, Beauty Treatments, and retail from Makeup, Skincare to Fragrance and Candles - Where else can you have your hair done, brows waxed, nails done, makeup done, and leave with a bottle of perfume?

Allertons is founded on convenience, service and a true passion for beauty. You will find an expert for all of your needs whenever you need them, 7 days a week, in opening hours to suit everyone. It is no wonder that Allertons has become Leeds' Highest Rated Salon according to Google in such a short period of time.

I am truly grateful to everyone who has helped make Allertons a success, from my business partner Sandip Bharj, my partner Joseph Pank, my mother for believing in me, my amazing team and our amazing clients.

Allertons in Leeds is the start of very big things.