Tracey Woodward is a highly respected, experienced CEO with a demonstrated history of working in the Cosmetics and Wellbeing industries; skilled in Leadership, Marketing Management, Retail, Sales, Spa and Product Development she is an inspiring and motivational leader.
With a career that spans more than 35 years, Tracey started out on beauty counters and soon made strides, working her way up with brands such as Estée Lauder, Aveda, M&S, Aromatherapy Associates, and Urban Retreat.
Tracey has the ability to create and deliver a vision - her strength lies in identifying areas of weakness, addressing operational vulnerability and creating a clear and concise action strategy. She has a thorough understanding on what it takes to create and nurture a successful brand, especially in times when consumers expect purpose, transparency, sustainability, and education; Tracey leads the way in self-care, wellness and alternative beauty brands.
Tracey is an industry thought leader and currently sits on several boards as an advisory director, including Cedarbridge, The Grooming Company, Murdock, Skin & Tonic, Beauty Bulb and TOYL; she is also a co-creator of Kalmar.